Why You Shouldn’t Do SA Research on Booking.com
A great way to do research for serviced apartments is by looking at how many hotels are in the area but do NOT do this on Booking com.
If you look at the first screenshot, this is on Booking com, there are only 7 hotels.
So you might think there isn't that much demand as there aren't that many hotels.
BUT, if you GOOGLE the hotels in that town or city, suddenly you will see a lot more results!
This is because hotels like Travelodge and Premier Inn do not advertise on booking com and so an area which first looked like didn't have many hotels, actually has quite a few! This would suggest there is a lot more demand in the area than it would appear previously in the first screenshot.
There are a few reasons why it's a good idea to research hotels in your area:
- Hotels have already done the research and if there are a lot of hotels you know there is a strong demand for rooms.
- If you are unsure which location is the best in your town or city, you can look at where all the hotels are based and that will give you a good indication of where to take your units.
- You can also look at the standard of the hotels. If all the hotels are 3* hotels then it might be a good idea to get a good nice apartment but not necessarily a top end apartment.
- You can find out from hotels the type of clients that stay there.
Note: These are just guidelines. Each situation is different but I am just suggesting, the more data you have to work with the better.